ADTIVISM

An exhibition identity and campaign that brings together global conservation advertising into a single, curated experience. Using the metaphor of absence through cut-outs and staggered reveals, the system creates urgency while organizing campaigns around five emotional lenses — shock, shame, fear, hope, and empathy.

The identity extends across posters, banners, and spatial graphics, while eco-conscious collateral uses data-driven comparisons to reinforce conservation messages and encourage more mindful choices.