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Brand Identity, Advertising, Typography
Client: Google Fonts, Creative Director and Lead Designer: Aparna Badgandi, Copywriter: Vijay Isaac, Design support: Harkaran Randhawa, Kavya Sridhar. Project done as an entry for D&AD New Blood (2023).
A typographic campaign created in response to a Google Fonts brief for D&AD New Blood, using type as a tool for social change. Built around the idea that seeing the harm caused by words can disrupt bullying behavior, the campaign combines expressive typography with the raised-fist symbol to create a bold, empathetic visual language that calls out labeling, shaming, and exclusion.
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