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Flipkart Illustration Library
Research, Creative Strategy, Illustration, Character Design, Design System, User Interface
Client: Flipkart, Lead Designer: Aparna Badgandi, Copywriter: Karl Gomes, Design support: Nitin Chaudhary, Surya Raveendranath, Pranjal Meena. Project done while employed at Flipkart Internet Pvt. Ltd. (2022).
An illustration system created to bring warmth and personality to India’s largest e-commerce platform, addressing low user sentiment despite strong functionality. A set of character-driven illustrations was developed to introduce moments of delight across key touchpoints, helping humanize the experience and guide users through the interface.
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