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Supermart

Research, Creative Strategy, Illustration, Storyboarding, Motion Design, User Interface, Storytelling

Client: Flipkart Supermart, Concept, Visual Design, Motion Design: Aparna Badgandi. Project done while employed at Flipkart Internet Pvt. Ltd. (2021).

An onboarding experience designed to introduce Flipkart Supermart’s voice assistant in a clear and approachable way. By centering the story on a relatable character using the feature, the flow humanizes the technology and simplifies the journey, helping users understand and adopt voice-led shopping with ease.

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