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The June Moon
Creative Strategy, Branding, Visual Identity, Packaging, Digital, Photography Art Direction
Client: The June Moon, Concept, Branding, Packaging Design, Photography Art Direction, Digital: Aparna Badgandi, Photography: Shakti Smaran. Freelance project (2025)
A body care brand identity designed around slow rituals and sensory indulgence. Inspired by the quiet reflection of the moon on water, the visual language leans into softness, restraint, and pause—expressing calm through mood and atmosphere rather than literal symbolism.
Muted tones, minimalist graphics, and generous negative space create a sense of stillness, while packaging colours are designed to complement the natural hues of the products and let them shine. Digital touchpoints echo this unhurried rhythm through slow-motion video and calming visuals, and the photoshoot subtly reinforces the name and concept, bringing the idea of reflection, softness, and quiet care to life.
